Youth representation

1. https://www.youtube.com/watch?v=fmUUjxEB-5A

My first representation of youth is going to be the music video linked above. This style of music tends to be associated with 'gangs' and 'violence' throughout the uk showing young people as matching the stereotype that the media shows. This is due to the mise-en-scene for example the use of 'gang signs' or even the fact that some people are wearing balaclavas which shows them as being dangerous.

Normal stereotypes of youths are: 

• Violent
• Lazy
• Drug Addicts
• Drug dealers

All these stereotypes are supported in this music video, due to the use of language, miss-en-scene and the way they are dressed aswell as they tend to be in full black and covering their identities which creates the idea of secrecy and dangerous people. 

However even though most of these types of music videos do show these young people as matching the stereotypes most of these kids tend to do what they are doing to actually escape it. Due to the lack of resources in socitey like youth centres.

2. https://i.ytimg.com/vi/UnE1oycdU9U/maxresdefault.jpg

This second link is an image that also shows youths as being: 

• Violent
• Secret
• drug addicts / dealers

Representation of Old Age

1. http://mags-uk.com/media/catalog/product/cache/1/image/2831x/9df78eab33525d08d6e5fb8d27136e95/w/h/wh0516.jpg

In the magazine above, old age can be seen as being represented as:

• happy, 
• playful, 
• fashionable, 
• joyful. 

These all challenge the standard stereotypes for old age people as they tend to be seen as:

• boring, 
• moody, 
• dependent.

1. This is done through the mies-en-scene of example what she is wearing, it is tight fitting, and quite fashionable. In addition we can tell she is happy and joyful as she is standing up tall, with a big smile on her face. 
2. Their is a quote that also says 'The ageless icon tells us "there are no rules" ' which presents the idea that they are trying to make O.A.P's more confident and to not stick with the stereotypical dress wear, or to go out and do something crazy.
3. They have also used a neutral/eye-level camera angle. This can create a relationship between old people and Hellen Mirren as they will feel equal to each other, making the audience more likely to do as the magazine is telling them.
4. 'be brave, step out of your comfort zone, are you ready?' is a direct quote/question aimed at the target audience to motivate them to doing what they are asking of them.

2. https://www.youtube.com/watch?v=AfERQ-Riy2E

In the ikea 'start something new' advert above, old age is firstly represented in the usual stereotypical way as being: 

• Repetitive
• Boring
• Moody
• Un-adventurous 

However for the main, old character in the advert, the stereotypes are changed as he is getting bored of what he is doing and wants to go exploring. This creating him as being the exact opposite of all the 4 stereotypes labelled above.

1. We can firstly tell that the main character is adventurous as the whole advert is about the idea of him taking a chair around the world with him so he can sit down and look at new, and amazing sites whilst travelling from country to country.
2.  we can also tell however that the other two characters match the stereotypes of old age, this is due to the facial expressions during the close-up used after the main character comes back where we can see them both as being      un-happy and moody.  

Diesel - Only The Brave Tattoo advert analysis

 In the advert, men are shows to be desirable. This is done in the advert when we can see the man walking past a woman and the woman attention is completely focused on the man, in addition she also touches his arm and puts her whole round showing that she wants his attention but also that she desires him. I think that this would of been done to entice their audience, which would be male, into buying there perfume as in the advert the woman are after men. Making males think that if they bought into this aftershave they would become desirable by woman increasing profits.

In addition, the advert also contains a classic stereotype towards males. This stereotype being 'The Strong and Silent on' which basically means that men are strong, and don't talk a lot. This can be seen throughout the whole advert. Firstly it is done with the close ups of both men showing that they are quite muscular. It can also be seen as neither one of the men do not say a single word throughout the whole advert, the only sounds during it are both non-diegetic, being the voice over by a woman and music. To continue the idea of the men being muscular also sexifies the man. Which is subversion as the ideologies of women being sexified has been reversed so that the man is sexified.

To add on, in the advert the man representing the ‘only the brave tattoo’ can also be seen separating a group of people walking the opposite way to him. This also produces the idea of the man being the strong silent one as since he is so strong they don’t want to get in his way or even mess with him. In addition it also shows us that he is a dangerous man as they idea of the crowd moving out his way suggests that he has a dangerous presence. This also adds to the idea of the audience as being mainly for men, this is because it is trying to uphold the idea of men being more powerful and desirable, it doesn’t want to damage men’s masculinity as it is a patriarchy. Meaning that it was made by men for men. So if men made it they wouldn’t want to make themselves look weak.

To carry on, at the start of the trailer there is also a close up of a pair of lips from a woman. This could be to show the male audience that it is the woman’s job to talk and seduce the men, we can also tell this from the mise-en-scene where the lipstick colour choice is red. The colour red connotes ideas of love and also re-iterates the idea of her trying to be a seductive character in the advert. Which is also a stereo-type of women as they are mostly seen as being sexified in the media. However in this advert there is also the idea of subversion to do with the woman’s stereotype. This is because in this advert the woman is telling the man what to do instead of it being the opposite way round which shows the men as being the domesticated ones.

The representation of this magazine s negative towards the body image of woman and is trying to tell woman that there is a certain way to look. For example how it says ' Drop two sizes ' its trying to tell woman that they cant be fat and should only be a certain dress size which can make woman and girls feel more self conscious about their image, this is what makes this magazine very negative.

The magazine has been constructed in a way to bring the readers attention on the woman and how she looks. It is done like this to inform women on how they could look if they bought this magazine. Especially since it says 'Tone every inch' which is telling women who want to become more slim that they can do this by buying this magazine

I think the magazine has been represented like this as it is what could get the most revenue compared to one for men. This is because I believe that women are more likely to be bullied or name called for being overweight and because of this happening it would lead to them buying this magazine as this magazine could be seen as there way out from being name called etc..