Case studies

Youth representation

1. https://www.youtube.com/watch?v=fmUUjxEB-5A

My first representation of youth is going to be the music video linked above. This style of music tends to be associated with 'gangs' and 'violence' throughout the uk showing young people as matching the stereotype that the media shows. This is due to the mise-en-scene for example the use of 'gang signs' or even the fact that some people are wearing balaclavas which shows them as being dangerous.

Normal stereotypes of youths are: 

• Violent
• Lazy
• Drug Addicts
• Drug dealers

All these stereotypes are supported in this music video, due to the use of language, miss-en-scene and the way they are dressed aswell as they tend to be in full black and covering their identities which creates the idea of secrecy and dangerous people. 

However even though most of these types of music videos do show these young people as matching the stereotypes most of these kids tend to do what they are doing to actually escape it. Due to the lack of resources in socitey like youth centres.

2. https://i.ytimg.com/vi/UnE1oycdU9U/maxresdefault.jpg

This second link is an image that also shows youths as being: 

• Violent
• Secret
• drug addicts / dealers

Representation of Old Age

1. http://mags-uk.com/media/catalog/product/cache/1/image/2831x/9df78eab33525d08d6e5fb8d27136e95/w/h/wh0516.jpg

In the magazine above, old age can be seen as being represented as:

• happy, 
• playful, 
• fashionable, 
• joyful. 

These all challenge the standard stereotypes for old age people as they tend to be seen as:

• boring, 
• moody, 
• dependent.

1. This is done through the mies-en-scene of example what she is wearing, it is tight fitting, and quite fashionable. In addition we can tell she is happy and joyful as she is standing up tall, with a big smile on her face. 
2. Their is a quote that also says 'The ageless icon tells us "there are no rules" ' which presents the idea that they are trying to make O.A.P's more confident and to not stick with the stereotypical dress wear, or to go out and do something crazy.
3. They have also used a neutral/eye-level camera angle. This can create a relationship between old people and Hellen Mirren as they will feel equal to each other, making the audience more likely to do as the magazine is telling them.
4. 'be brave, step out of your comfort zone, are you ready?' is a direct quote/question aimed at the target audience to motivate them to doing what they are asking of them.

2. https://www.youtube.com/watch?v=AfERQ-Riy2E

In the ikea 'start something new' advert above, old age is firstly represented in the usual stereotypical way as being: 

• Repetitive
• Boring
• Moody
• Un-adventurous 

However for the main, old character in the advert, the stereotypes are changed as he is getting bored of what he is doing and wants to go exploring. This creating him as being the exact opposite of all the 4 stereotypes labelled above.

1. We can firstly tell that the main character is adventurous as the whole advert is about the idea of him taking a chair around the world with him so he can sit down and look at new, and amazing sites whilst travelling from country to country.
2.  we can also tell however that the other two characters match the stereotypes of old age, this is due to the facial expressions during the close-up used after the main character comes back where we can see them both as being      un-happy and moody.  

Diesel - Only The Brave Tattoo advert analysis

 In the advert, men are shows to be desirable. This is done in the advert when we can see the man walking past a woman and the woman attention is completely focused on the man, in addition she also touches his arm and puts her whole round showing that she wants his attention but also that she desires him. I think that this would of been done to entice their audience, which would be male, into buying there perfume as in the advert the woman are after men. Making males think that if they bought into this aftershave they would become desirable by woman increasing profits.

In addition, the advert also contains a classic stereotype towards males. This stereotype being 'The Strong and Silent on' which basically means that men are strong, and don't talk a lot. This can be seen throughout the whole advert. Firstly it is done with the close ups of both men showing that they are quite muscular. It can also be seen as neither one of the men do not say a single word throughout the whole advert, the only sounds during it are both non-diegetic, being the voice over by a woman and music. To continue the idea of the men being muscular also sexifies the man. Which is subversion as the ideologies of women being sexified has been reversed so that the man is sexified.

To add on, in the advert the man representing the ‘only the brave tattoo’ can also be seen separating a group of people walking the opposite way to him. This also produces the idea of the man being the strong silent one as since he is so strong they don’t want to get in his way or even mess with him. In addition it also shows us that he is a dangerous man as they idea of the crowd moving out his way suggests that he has a dangerous presence. This also adds to the idea of the audience as being mainly for men, this is because it is trying to uphold the idea of men being more powerful and desirable, it doesn’t want to damage men’s masculinity as it is a patriarchy. Meaning that it was made by men for men. So if men made it they wouldn’t want to make themselves look weak.

To carry on, at the start of the trailer there is also a close up of a pair of lips from a woman. This could be to show the male audience that it is the woman’s job to talk and seduce the men, we can also tell this from the mise-en-scene where the lipstick colour choice is red. The colour red connotes ideas of love and also re-iterates the idea of her trying to be a seductive character in the advert. Which is also a stereo-type of women as they are mostly seen as being sexified in the media. However in this advert there is also the idea of subversion to do with the woman’s stereotype. This is because in this advert the woman is telling the man what to do instead of it being the opposite way round which shows the men as being the domesticated ones.

The representation of this magazine s negative towards the body image of woman and is trying to tell woman that there is a certain way to look. For example how it says ' Drop two sizes ' its trying to tell woman that they cant be fat and should only be a certain dress size which can make woman and girls feel more self conscious about their image, this is what makes this magazine very negative.

The magazine has been constructed in a way to bring the readers attention on the woman and how she looks. It is done like this to inform women on how they could look if they bought this magazine. Especially since it says 'Tone every inch' which is telling women who want to become more slim that they can do this by buying this magazine

I think the magazine has been represented like this as it is what could get the most revenue compared to one for men. This is because I believe that women are more likely to be bullied or name called for being overweight and because of this happening it would lead to them buying this magazine as this magazine could be seen as there way out from being name called etc..

 TEXTUAL ANALYSIS BREAKDOWN

 

WHAT? Describe:

What you see/hear. What is going on in the scene

HOW? State:

The scene is technically constructed: camera/lighting/sound/mise-en-scene/editing (style). Issues of representation, narrative, genre

WHY? Debate:

Discuss the possible meaning/s for the use of specific techniques in depth

 

 

Shot	What?	How?	Why?
1	You hear the sound of rain, and a view of a house establishing the scene	Low-key lighting, the house has a few lights on.	To show the audience where the film is taking place, and what type of genre the film could be.
2	Hear the door creaking open, also see woman leaving a room, to walk to her bedroom.	Mid-low shot, high key lighting as inside a room with lights on.  Long shot of the corridor	To introduce the main character. The sounds add suspense and support the idea of it being a horror film.
3	See the woman walking to her bedroom. Hear and see her switch the lights off. See a mysterious figure at the other end of the corridor.	Long shot of the corridor, high key lighting, then low key lighting when the light is switched off. In the low-key lighting the new character is introduced. The creature is faded in	To introduce the creature, builds tension, curiosity, and suspense. The creature is faded in to show a more ghostly figure
4	See the woman by the light switch at the opposite end of the corridor. Hear her switch the light back on, as well as see her do it.	The camera angle is like a P.O.V from the creature as he’s looking at the woman.	It adds extra tension to the idea that she is being watched and that the genre is horror.
5	See and hear the woman switch the light off, when she switches the light off you see the creature in the background.	Made up of shot and reverse shots. Adds tension	Builds up the idea that something is going to happen.
6	See and hear the woman switch the light off.	Mid shot of the woman, to show that her attention is focused on the creature, could also be a reaction shot as it shows her being confused.	To add tension, and give the idea that she is confused as to what the figure is.
7	See and hear the woman switch the light off, when she switches the light off you see the creature in the background. Also when she switches the light off for the last time, the creature disappears. Music also builds tension	Use of low-key to high-key lighting creates extra tension. A two shot showing both characters. A reaction shot to show how she reacts when the creature moves. Non diegetic music overlay, scares audience.	Adds tension and builds suspense so that the audience starts to feel scared as to what is going on.
8	A mid shot of the woman, showing how she has reacted t0 the creature disappearing, also shows her emotions.	The use of a reaction shot.	To show the audience how the woman is feeling. creates the idea that the genre is horror as the woman is scared.
9	Shows the audience that the woman is getting some duct tape out and ripping a piece off	Close up of the duct tape to show us what is going on.	Creates the idea of curiosity for the audience as they will be wondering what she is doing.
Shot	What?	How?	Why?
10	A jump cut from shot 9 to shot 10, goes straight into her already sticking the duct tape on the light switch so the light stays on.	A jump cut, fast paced, builds tension. Makes the audience feel more scared.	Because it is fast paced it builds more suspense within the audience.
11	Jump cut to the woman getting in to bed, idea of the film being face paced between these cuts. Adds tension. You see and here the woman getting into bed in addition	A jump cut, creates tension and pace. A long shot, shows the woman getting into bed.	This could have been done in order
12	Close up of woman in bed	Creates tension	To add extra tension

 

 

 

Guardians Of The Galaxy by Matthew Neale

In the first shot, we can see in the mise-en-scene as being space. We can tell this as the first shot is an establishing shot and we can see the stars and different planets. This tells me that the genre of the film will definitely have elements of sci-fi in it as science fiction films tend to elements of space. In addition, the first shot also contains a Dutch angle camera movement. This means that the camera is rotating as the shot is being filmed, this adds to the scene as since the camera is rotating, it gave me the feeling that the camera was trying to show us that there is no gravity in space so everything will just float and rotate around. This also adds to the idea of the film being a sci-fi.

To continue, the second shot was also an establishing shot. And what it showed me is that the world in which the star lord is currently landing on has been destroyed. We can tell this from the mise-en-scene as in the background we can see black clouds of smoke rising from the ground. This tends to be cause from large scale fires or either bombings. Also giving me the idea that the world he has gone to is a world that could currently be facing hard times, or even taking place in a war. In addition, this shot also shows us that the planet he is on is not earth, linking in to the genre being sci-fi, but also I can tell because of the huge rocky layout and the lack of civilization. This film and use of the sci-fi genre could also have been used to show us what the future for the human race could hold, which would categorize the film under the sub-genre dystopian.

The third shot introduces the first main character, star lord. We can see him slowly emerging from the mist from a high angle point of view, with low-key lighting. Because he emerges from the mist, the editor may have used a cross fade effect to make the character less visible at first, but allow the scene to look spookier as the star lord finally emerges. In addition the use of low-key lighting may have been used to also support the idea of big smoke filled clouds hovering above him blocking out the sunlight. Adding extra emphasis on the idea that the planet is at war, has suffered from a battle or maybe just in a bad state from natural causes, as low-key lighting tends to be used to represent something or someone as being bad or evil. Furthermore the high angle shot may have been used just to introduce the character and his surrounding, as it was an extreme long shot and a wide shot. But the angle may represent the idea that we are better than him, or above him as we are not alone. Whereas since the star lord was taken away from his family at a young age and now has no-one, he is alone. So the high angle camera gives me personally some information about his past.

In addition, the forth shot is also a long shot that gives us a tiny bit more information. As from the mise-en-scene I can tell that there is a lot of mist behind the star lord and even in front of him. This could be seen symbolic of his current state of mind and his plans for life. It shows me that the star lord has a misty past in which he can’t remember fully, and that he is not clear on where his life will take him in the future. Causing his mind to not care about anything and not be afraid to do something that could get him in trouble.

Unit 14 - Digital magazine production

Unit 8 - Responding to a comission

Unit 4 - Understanding requirements of film production

Finance

• Some funds are sourced from the Government. Many nations now have a tax scheme which allocates funding for film makers.
• Pre-sales and Co-Productions: Some film makers will sell the film for a cheaper price to gain revenue, in addition they will work with other producers who may have money.
• Product Placement: Some film producers will work with big brand managers to gain funding for including their products as props on set.
• Some producers use the power of music, as they are closely related to each other, in order to attract more people in to buying their film.

Time

• Re-arranging the order of production strips to find the best shooting schedule
• Choosing certain dates for when to record based around the weather

Personnel

• cameramen
• makeup + costume people
• director
• editor
• soundman
• lighting guy
• catering staff

Equipment + facilities

• shoulder mount support for camera - £30
• hand held stabilizer -£60
• full day at studio -£700

codes of practise

• must have rights and permission to use certain props or music from the producer or owner of the company.
• must have legalised props
• everything taking place in a movie must be legalized such as a stunt.

I think all of this is very important in creating a film as it Is what combines together in order to make film actually work, and look good. Without all of this it would just be like recording a film from your phone, no quality, no emotions being created, just a bland film being created.

Unit 1 - Media Representation
Introduction to representation

In this magazine cover chosen (right), I believe that it shows men as being quite bold characters. I get this impression because of the use of bold colours and handwriting fonts. In addition the fact that the designer of the cover magazine decided to use handwriting fonts gives me the idea that he might be trying to show Johnny Depp as being a standard person, who enjoys simple things, which could represent men as being simple. Else the creator would have used more stylish fonts maybe to show that men or Johnny Depp as being stylish.

I believe that the audience for this would be aimed at Johnny Depp fans or people who are interested in him. Firstly this is because the front cover and all the words surrounding a picture of Johnny Depp are statements related to him. For example 'Pirate' as he was the main star in The Pirates Of The Caribbean franchise. In addition the front cover gives the audience an idea of what information they will find in the magazine before they actually buy it. The use of a rhetorical question on the front page is a good example of this. The phrase 'will Johnny thunder on' gives the reader the idea that Johnny Depp ,may be retiring from film production and people who are fans of him will buy in to the magazine as they support him and will want to find out his reasons for doing so.

The use of a turquoise background colour gives of the impression that the magazine will be informative. This is because the colour turquoise helps to open up communication from the heart to the spoken word. It is also a happy and friendly colour. Firstly this could show that they are representing men, and Johnny Depp as being happy and friendly. Secondly the colour could also represent that they interviewed Depp and have taken words that he has said from the heart, and put them into words in order to tell the audience about him.

The red colour for the writing 'Depp at 50' could show us that even though he is 50 years of age, he is still such a big idol who everyone loves. This is because the colour red in this connotes ideas of love and happiness, also a full heart. Showing that Johnny could have a heart full of love that he shares with his family, friends and fans. Which is something he acts on all the time, for example when he went to a children's hospital dressed as jack sparrow from The Pirates Of The Caribbean, in order to spread love and bring happiness to young children.